Kalmbach Media
  • Waukesha, WI, USA
  • Full-time

Kalmbach Media, a leading multi-media company serving enthusiast markets, is looking for a qualified Digital Copywriter to join our Marketing team. The individual will be responsible for creating copy that explains key benefits, features and selling points to inspire prospects to act. The Digital Marketing Copywriter will partner with the Digital Marketing Designers on the conception of multi-channel digital marketing campaigns. He/she will analyze, refine and push our existing creative to increase KPIs in alignment with the digital strategy at Kalmbach Media. This individual must excel in a fast-paced yet fun and collaborative environment.

 

JOB DUTIES/RESPONSIBILITIES:

  • Develop copy for multi-channel digital marketing campaigns, including: social posts, digital banners and display ads, headlines, email creative, subject lines, video scripts, landing pages and order pages.
  • Collaborate with Digital Marketing Designers, Digital Team, Magazine Marketing, and eCommerce Marketing to write the high-quality content with a focus on engaging and converting the audience.
  • Support Advertising with digital marketing copy for 3rd party email creative.
  • Create and update existing and new product copy for our online stores ensuring copy follows SEO best practices.
  • Research, explore, and communicate best practices in social media copy and discern which competitive ideas are most effective.
  • Work with Marketing Team to test different variations on control creative to keep it performing at maximum levels. Monitor results and make recommendations for overall improvement.
  • Follow brand standards and style guides to write engaging, storytelling content.
  • Manage project calendar deadlines with various departments and remain flexible with the ability to turn around projects on short time lines where needed.

 

EDUCATION & EXPERIENCE: 

  • 5+ years proven work experience as a copywriter in an agency or in-house marketing team
  • Strong grammar and written communication skills
  • Social Media content writing experience
  • Strong understanding of tone, positioning, language, and audience for B2C required
  • Large, integrated cross-channel campaign and promotional experience
  • Digital and email marketing experience a must
  • Highly creative and conceptual with ability to convey ideas clearly
  • Ability to collaborate, listen and incorporate other people's ideas and feedback a must
  • Excellent time management and organizational skills with meticulous attention to detail

 

HOW TO APPLY: 

To be considered for this position you must complete our online application and attach your resume along with:

  • A detailed cover letter outlining your qualifications and experience as it relates to this position
  • Your salary requirements

 

We are located in Waukesha Wisconsin, about 20 minutes west of Milwaukee. We offer a customer focused work environment and excellent benefits!

 

Kalmbach Media Co. is an Equal Employment Opportunity employer as defined by the EEOC.

Kalmbach Media
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