Kalmbach Media
  • Waukesha, WI, USA
  • Full-time

Kalmbach Media is adding an eCommerce Marketing Coordinator to our team. Reporting to the eCommerce Marketing Manager, this energetic, motivated individual will assist with day-to-day planning and execution of multi-channel marketing campaigns for Kalmbach's ecommerce stores KalmbachHobbyStore.com and MyScienceShop.com. The ideal candidate will have familiarity with e-commerce and digital marketing best-practices as well as an overall savvy for the internet and online shopping.

Job Duties/Responsibilities

  • Assist with day-to-day operations for email marketing programs including opening creative jobs, developing messaging, identifying test opportunities, and reviewing audience set-up and email proofs.
  • Assist with set-up and maintenance of ecommerce products in CRM including new product set-up, copywriting/editing, price maintenance, and categorization.
  • Update newsletter and website ad placements based on promotional calendar.
  • Collaborate with ecommerce manager, buyer, and digital design team to develop assets for multi-channel marketing campaigns. Manage project timelines to ensure on-time deliverables.
  • Assist with analysis and optimization of Google Ad campaigns to increase traffic and conversions on all three stores.
  • Partner with audience development team to plan social media posts and manage paid campaigns on Facebook to grow sales and increase store and product awareness.
  • Analyze Google Analytics campaigns and product sales reporting and recommend changes and testing for future campaigns and products.
  • Support Manager and Director as needed with marketing initiatives and tasks to help increase traffic, conversions, and revenue through SEO, paid search advertising, affiliate marketing, and more.

Education/Experience

  • Bachelor's degree in Marketing or related field with 1-3 years of experience in an ecommerce, digital marketing, or related role
  • Excellent working knowledge of Microsoft Office, in particular, Microsoft Excel
  • Knowledge and understanding of Google Analytics (or similar web analytics tools) and Google Ads platforms.
  • Experience working in an enterprise level email platform such as Yesmail, Adobe Campaign Standard, CheetahMail, etc. - HTML/CSS experience a plus but not required
  • Excellent attention to detail, well organized, and self-motivated team player

How to Apply

To be considered for this position you must complete our online application and attach your resume along with:

  • A detailed cover letter outlining your qualifications and experience as it relates to this position
  • Your salary requirements

Kalmbach is located in Waukesha Wisconsin, about 20 minutes west of Milwaukee. We offer a customer focused work environment and excellent benefits!

EOE


Kalmbach Media
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