Kalmbach Media
  • Waukesha, WI, USA
  • Full-time

Kalmbach Media is looking for a talented Email Marketing Manager who will be responsible for the continuous improvement of the email program across our large family of brands. This individual will provide data driven direction for the email marketing program including strategy, execution, and management of multiple email marketing programs within our email and customer data platforms through collaboration and analysis. The ideal candidate should have a keen understanding of data automation, personalized dynamic content, audience segmentation, insights and data measurements and advanced problem-solving skills.

JOB DUTIES/RESPONSIBILITIES:

  • Develop data driven email strategy utilizing customer data platform (CDP) and email service provider (ESP) capabilities to create targeted customer journeys.
  • Day-to-day management of recurring, triggered, and dynamic content driven email campaigns, including but not limited to email campaign set-up, scheduling, testing, tagging and deployment.
  • Optimize email campaigns through continual testing of creative, cadence, offers, targeting, automation, etc. to achieve common email and newsletter goals.
  • Manage annual email marketing calendar maximizing send volume, content theme and optimized cadence based on performance testing, internal learnings, best practices, and industry trends to improve overall email contact strategy.
  • Refine and test list segmentation, hygiene, targeting and contact strategy based on a customer's online and offline purchase history, website interactions and prior cross-channel engagement with the company.
  • Manage reporting for all e-mail and newsletter marketing efforts including campaign results, A/B testing, deliverability, open rates, click rates and other metrics.

EDUCATION & EXPERIENCE:

  • Bachelor's degree in Marketing or related field with 3+ years of experience managing email campaigns in a direct-to-consumer environment.
  • Experience with sophisticated email delivery tools (such as Adobe Campaign Standard, Salesforce Marketing Cloud, Oracle, Cheetah Digital, etc.) and maintaining a clean and current email database
  • Familiarity with dynamic content, segmentation strategy and data connections as it relates to email marketing.
  • A working knowledge of HTML, CSS.

HOW TO APPLY:

To be considered for this position you must complete our online application and attach your resume along with:

  • A detailed cover letter outlining your qualifications and experience as it relates to this position
  • Your salary requirements

Kalmbach is located in Waukesha Wisconsin, about 20 minutes west of Milwaukee. We offer a hybrid work environment and excellent benefits!

EOE

Kalmbach Media
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